FITMATE: a sociable way of training
The health and wellness industry is experiencing a profound shift due to rapid technological advancements. The widespread use of smartphones has given rise to a vast market for mobile health applications, wearable devices, and biometric trackers. Digital healthcare products are becoming increasingly popular as they provide individuals with a convenient and easily accessible means of monitoring and maintaining their overall health and well-being.
User Persona
Meet Emma! Emma is a 30-year-old woman residing in London and working as a full-time recruiter. She has a genuine passion for exercising; however, due to her demanding job, she has less time for physical activities. Emma acknowledges that she lacks expertise in fitness and would greatly benefit from some guidance. Additionally, she often finds herself torn between indulging in social activities with her friends and dedicating time to exercise, leading her to miss out on social fitness opportunities.
User Journey
Emma's journey highlights several pain points that our app has the potential to address.
Moodboard
Utilizing the insights obtained from our competitive visual analysis, we decided to craft a mood board that would guide our design direction. Our intentional selection revolved around employing vivid and striking colors, aiming to foster an atmosphere of enjoyment, optimism, and vitality while conveying a sense of movement and energy.
Style Tile
For our primary font, Urbanist was chosen, as it exhibits a contemporary and bold appearance that harmonizes seamlessly with our app's distinctive personality.
The chosen color palette centered around primary hues of purple and pink, contributing to a buoyant and invigorating atmosphere while incorporating various shades of blue as secondary colors to introduce a calming influence. Additionally, yellow and magenta are accent colors that infuse vibrant pops of visual interest and vivacity.
My team and I took pleasure in crafting custom icons and illustrations that effectively conveyed the desired tone and vitality.
